Friday, February 01, 2008

F Outta Luck



It’s almost become a weekly notice. You’re checking the Thursday arts and events listing in the Press-Republican and come up short with this statement:

Due to space limitations 8 days a week was unable to run in its entirety.

Then why does the PR call its listings 8 Days A Week when it only runs five days worth? Check out the end of the latest listing for 1/31/08:




Right in middle of the “F” section and bang! – no more room. Yes, I’ve complained about this in other posts, but after years of the same stupidity perpetrated by the PR – well, enough is enough.

How hard is it to provide a complete arts and events calendar? Talk about being lazy with a layout. All it takes is to make a photo or two a bit smaller and everything will fit. Better yet, put all the listings in one dedicated section instead of trying to cram them as filler among the ads and articles.

People read a newspaper for information. Don’t provide it and they go elsewhere.

Why is such a mystery to newspaper dinosaurs that their audiences are shrinking and their publications are facing extinction? Serve your readers or go the way of the dimwitted brontosaurus.


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