(C) 2015 Luke T.Bush
PLATTSBURGH CITY, NY - 4/24/15
At first glance the full page spread appears to be a news article. After all it says SPECIAL REPORT.
But it's really an ad formatted to have the semblance of a news story. In the past the Press-Republican would include an important detail at the top of the page with such ads to alert unwary readers to what was being presented. For example:
Click on the image below to open up a larger version of the ad. Check it out from top to bottom. Do you see PAID ADVERTISEMENT anywhere?
Please excuse the quality of the copy I photographed. Maybe the advertiser's facial cream could fix it since the product is so amazing.
Of course ads like this do include a disclaimer but at the bottom of the page in smaller print.
Compensated testimonials? I thought the gold standard in advertising was uncompensated testimonials. Such testimonials imply the quotee was unbiased, the opinion being given was in no way influenced by filthy lucre.
But apparently the Press-Republican needs the filthy lucre from any advertiser. To its credit the PR added the PAID ADVERTISEMENT notice until this latest ad.
Remember: the Press-Republican has stated in the past that it always works toward the gold standard of journalistic excellence.
Of course with newspapers individual results may vary.