Thursday, July 12, 2012

If You Write The Headline, You Should Read The Article



Here's the headline from the print edition, front page:


Here's what the article says:



So instead of using a sensational and inaccurate tabloid headline, the PR should've practiced journalistic excellence and just stated the facts, like "WALGREENS HELD UP AT NOTEPOINT."  Then again, a paper cut doesn't sound as exciting as a stab wound.

Outsourcing strikes again?

No comments: